ADSCC
Abu Dhabi Stem Cells Center is the first centre of its kind providing unique specialized treatments that are focused on stem cell therapy and regenerative therapy techniques. As the official creative content agency, we are tasked to bring awareness to ADSCC and the different specializations and doctors through content creation on social media channels, revamping the website, creating paid campaigns, and search engine optimizations. We also covered their participation at Arab Health 2022 on social media channels to leverage their role as the Strategic Health Partner for the event.
Yas Clinic
Yas Clinic is a leading research-driven healthcare network and home to some of the best specialists in Abu Dhabi, offering the very latest facilities and pioneering treatments, thanks to their extensive research programmes. As their creative agency, we are in charge of creating their website and running their social media pages on Facebook, Instagram and LinkedIn. Moreover, we also create video content with doctors to highlight the treatments available at the clinic. While engaging with relevant industry topics on each of the platforms, we achieved 1 million impressions and over 90K engagement actions.
Xiaomi
Xiaomi is one of the leading technology companies providing different tech products namely smartphones and smart vacuums among others. We have been entrusted with their social media channels in the UAE, managing their community, running paid ads, assisting with influencer marketing campaigns and creating content for the launch of Redmi Note 11 Series in the UAE. In addition, we are creating engaging social media content to boost engagement organically on their social media channels.
Ariete
We had the privilege to launch Ariete in the Middle East in 2021, and spearheaded their social media content creation, including video shoots for their different lines of appliances, namely Vintage and Party Time, and also collaborating with lifestyle influencers to make noise around the launch. Handling their social media is such a fun! We understand how the market is moving towards snackable content so we tapped into short video content in the form of Reels for Instagram. Due to our careful social media campaigns (paid and organic), until date we managed to deliver over 3 million impressions, 15K+ engagement actions and increase follower growth by 5K on Instagram. We managed to grow their Facebook page by delivering 2 million impressions and over 100K engagement actions.
Blendtec
Blendtec offers premium blenders to its customers for both residential and commercial use. We were tasked with enhancing their social media presence and showcasing the different types of blenders that they are selling in the Middle East. We helped them launch their page, create some local social media content, run paid media campaigns and start conversations with the community to drive up sales. On top of that, we created short video content on where to buy Blendtec in the UAE. Our work help Blendtec reach million of people and change people’s ideas about blenders.
Buono Buono
Part of the NTDE Group, Italian food with a contemporary twist is what Buono Buono is all about. Through our paid ad campaigns and creative social media content creation, we helped bring awareness that you can experience Italian cuisine in a unique style in the heart of Dubai. In addition, we also provided expert food photography content to use on social media and win hearts. Thanks to our creative directions, Buono Buono achieved over 3 million impressions and over 3K engagement action per social media page and witnessed a significant increase in follower growth on both Facebook and Instagram.
The ADNOC Abu Dhabi Marathon
As the official social media agency, we were challenged with the task of bringing the brand to life on Social Media for the inaugural marathon in 2018, and then for its second edition in 2019, the social media team at Broomstick mobilized runners across the world to come down and take part in one of the world’s most scenic marathons. With 70% of the participants registering through social media channels only, the integrated campaign was a great success delivering on more than 2.8 millions video plays for our content and more 75,000 reactions with 50,000 successful click – throughs. It goes without saying that on the day of the event, the marathon was the top-trending topic for both years in a row.
The Big 5
The Big 5 is the largest and most influential building and construction show in the Middle East, Africa and South Asia. Established in 1979, Broomstick was brought onboard as the social media agency for the brand and event, as it celebrated its 40th anniversary. A very focused B2B event, we were focused on enhancing the following on the relevant social media channels, as well as attain maximum awareness and engagement during the event, which we did via more than 4.2 million impressions, approx. 1 million video plays, engagement reaching half a million and more than 6,000 followers added to the brands key engagement platform on LinkedIn.
Miele
With appliances engineered to last upto 20 years, Miele is one of the most premium appliances manufacturers in the world. Managing such a brand’s social media presence is a dual creative challenge, maintain brand equity while also deliver on online conversions and sales through our social media strategies. Through continued and careful campaign management and content creation over the past few years, we have managed to grow the online business in double digits. Our latest campaign delivering on more than 6 million impressions, page engagement exceeding 600,000, 1.3 million video plays and more than 220,000 sessions resulting in enhanced sales and revenue for the current year.
United Arab Bank
We were brought onboard to refresh and strengthen United Arab Bank’s (UAB) social media presence earlier this year. Our task commenced with streamlining the visual direction for the channels, as well as working on establishing UAB as a purpose-led brand. Having achieved 1.2 million views, more than 1.5 million impressions and engagement surpassing 700,000 till date, we have managed to ignite conversation and dialogue on the social media channels.
UAE Tour
Being the official social media agency of the only World Tour cycle race in the Middle East in 2019 was a thrilling ride on its own. Entrusted with keeping all the followers and audience updated with every aspect of the race, including news on the riders and the teams, important announcements, road, live updates from the race and winner announcements followed by post-race analysis, team Broomstick made their way across all the seven emirates of the UAE. Our step by step and moment by moment updates on all social media channels kept the audience entertained and informed, and the UAE Tour trending on all social media channel for over 8 days.
