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Social Media Management

Date

January 16, 2024

Expand North Star - GITEX

Expand North Star is the world’s largest startup and investor connector event—where founders meet funders, innovations find markets, and global tech leaders shape what’s next.
Now in our 4th year managing social media and onsite content, we’ve helped spotlight its growth into a global powerhouse, driving investment, scale, and standout stories from the heart of the startup world.

XIAOMI

Entrusted with Xiaomi UAE social media channels, we were tasked with content creation, managing community, paid campaigns and influencer engagement. Our social media content also boosted engagement organically on their social media channels, helping us deliver 24M impressions in less than 6 months with an engagement rate increase of 45%

 

MIELE

Managing an iconic brand’s social media presence presents a dual creative challenge - maintain brand equity while delivering on online conversions and sales through social first strategies. Through ongoing data-driven campaign management and content creation over the years, we have managed to grow the online business in double digits, year on year! Our latest campaign delivered more than 6 million impressions, exceeded 600,000 in page engagement, reached 1.3 million video plays and more than 220,000 sessions resulting in enhanced sales.

 

Chocodate

A date filled with a roasted almond & covered with the finest European chocolate? Yes, please! Chocodate has been a sweet challenge for the social media team, as we started building the brand's social platforms from scratch, created online campaigns focused on expanding awareness, establishing retail presence in the region and subsequently taking the brand around the world.

 

THE BIG 5 Global

Broomstick was brought on board in 2018 as the social media agency for the Middle East's biggest construction event. Our creative challenge was to grow the community across all social media channels, as well as attain maximum awareness and engagement. We delivered more than 25.6 million impressions, above 1 million video plays, engagement exceeding half a million, and more than 48,000+ followers on LinkedIn - the brands' key engagement platform.

 

Automechanika Dubai

Since 2024, we’ve partnered with Automechanika Dubai to power the digital presence of the MEA region’s largest automotive aftermarket exhibition. With 1 million impressions delivered, we’ve crafted high-impact content that mirrors the show’s scale and global relevance from exhibitor spotlights and trend storytelling to rapid live coverage and post-show engagement. Every campaign is an opportunity to connect a worldwide audience with the innovation happening on the ground  and we’re just getting started.

Automechanika Riyadh

As the only dedicated trade show for the automotive aftermarket in Saudi Arabia, Automechanika Riyadh is a fast-growing platform and we’ve had the chance to help it grow even faster for the last two editions. Since 2024, our digital-first content approach has contributed to an impressive 800%+ follower growth, bringing the event’s momentum and regional significance to life on social media. Through curated storytelling, real-time video and localised campaigns, we’ve helped shape the voice of a show that’s just beginning to show its potential.

The Saudi Food Show

The Saudi Food Show stands as the Kingdom’s largest F&B trade event—uniting global brands, buyers, and industry leaders to shape the future of food in the region.
Our team at Broomstick Creative was proud to lead the social media and content strategy from pre-event build-up to on-the-ground coverage and post-show highlights—amplifying key moments, driving engagement, and showcasing the industry at its very best.

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LOCATIONS

Dubai | UAE
Toronto | Canada
New York | USA
Islamabad | Pakistan
Manila | Philippines

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